So, Diddy posted the below video today, offering a million dollars to the city of New York. Generous, right? Well, he does want one little thing in return; don’t worry, all is revealed in the video:

Check out Diddy’s new fragrance for men, I Am King:

^ I AM KING OF THE NIGHT ^ SEAN JOHN Cologne 3.4 oz EDT US $64.95 Auction Ends: Monday Mar-15-2010 3:06:30 PDT   | Watch this Item

I AM KING BY SEAN JOHN for MEN 3.4oz EDT SEALED US $20.99 (0 Bid) Auction Ends: Monday Mar-15-2010 5:44:42 PDT   | Watch this Item

I AM KING by SEAN JOHN COLOGNE MEN 3.4 OZ New & Sealed US $21.99 (0 Bid) Auction Ends: Monday Mar-15-2010 6:53:27 PDT   | Watch this Item

I Am King by Sean John 3.4oz 100ml EDT Cologne *SEALED* US $11.50 (2 Bids) Auction Ends: Monday Mar-15-2010 7:26:44 PDT   | Watch this Item

The Urban Lookout team would like to wish everyone a merry Christmas! We are almost a year old, and we have some big things planned for the new year, so watch out for some exciting announcements.

Bonus: Merry Christmas From Diddy

Hope everyone had a good day!

I thought this dudes name was familiar; turns out, he was going to drop on Dre’s label (Aftermath) a few years back, but he was incarcerated which resulted in him losing the deal with Dre and thus nobody really hearing much about him… Until now.

He just recently got released and he’s starting again, with his first (free downloadable) single “Mend Your Broken Heart”, which is pretty smooth… I’m sure the ladies will dig it.

You can download the single here, or check out some of Antonio’s other tracks on his MySpace.

Damn, you can hear his hunger. Crooked really does go hard. I hate to say it, but he killed Jay’s version…

Crooked I Swag

Crooked I 11 CDs C.O.B Circle of Bosses SlaughterHouse US $29.99 (0 Bid) Auction Ends: Tuesday Mar-16-2010 1:37:32 PDT   | Watch this Item

SlaughterHouse 5 CDs Royce Crooked I Joell Budden US $18.99 (0 Bid) Auction Ends: Tuesday Mar-16-2010 1:41:29 PDT   | Watch this Item

Together You and I - Barton Carroll CD Crooked Fingers US $0.99 (0 Bid) Auction Ends: Thursday Mar-18-2010 19:02:37 PDT   | Watch this Item

Another hot shirt from the guys at MixUnit – this time, of the Rick Ross variaty.

The ‘Deeper Than Rap‘ tee shows that, well … this shit is just deeper than rap. Ricky has been spotted wearing both variations of the shirt: red with white type, or black with red and white type. I’m personally digging the red one pictured above, but check out the other variation here, along with some pictures of the boss himself rocking one on stage.

Buy The Tee

Want one? Just $19.99 at MixUnit.

I don’t know if it’s just me, but I think this is the shit. Wale sounds real nice in it, shame his verse(s) were stupidly short.

Production by Mark Ronson.

Mark Ronson Swag…

Ronson Mark 11 Elec Shaver US $5.00 (0 Bid) Auction Ends: Monday Mar-15-2010 13:41:08 PDT   | Watch this Item

Mark Ronson Stop Me / Valerie Promo CD Single US $9.75 (0 Bid) Auction Ends: Monday Mar-15-2010 16:25:42 PDT   | Watch this Item

Nikka Costa cd Funky White Bitch Mark Ronson DJ AM RARE US $44.99 (0 Bid) Auction Ends: Monday Mar-15-2010 17:47:08 PDT   | Watch this Item

Ludacris just dropped this new tee off to the guys at MixUnit as an early Christmas present… It’s the same shirt that the southern king wore in the “Undisputed” video featuring Floyd ‘Money’ Mayweather, a joint off of his new album, Theater Of The Mind.

Cop One

Think you’re worthy enough to rock this shirt? Click here to grab one now.

More Luda Shirts

LUDACRIS WWD RAP HIP HOP GANGSTA ALBUM MUSIC T SHIRT US $9.95 Auction Ends: Wednesday Mar-17-2010 7:45:52 PDT   | Watch this Item

Lot 2 WINTERFEST2000 concert L T-SHIRTS ludacris SHYNE+ US $20.88 Auction Ends: Wednesday Mar-17-2010 7:56:51 PDT   | Watch this Item

LUDACRIS the red light district XL promo T-SHIRT rap US $15.99 Auction Ends: Friday Mar-19-2010 21:29:23 PDT   | Watch this Item

Fire, enough said. Not sure who produced it, but either way, they both kill this track.

Joell, please drop another album soon?

Ortiz Swag

Joell Ortiz 7 CDs Novel Aftermath SlaughterHouse NEW US $20.99 (0 Bid) Auction Ends: Tuesday Mar-16-2010 2:19:45 PDT   | Watch this Item

JOELL ORTIZ - THE BRICK-BODEGA CHRONICLES [PA] - CD NEW US $16.80 Auction Ends: Wednesday Mar-17-2010 12:39:45 PDT   | Watch this Item

ORTIZ, JOELL- THE BRICK (EXPLICIT VERSION) CD -NEW US $13.00 Auction Ends: Friday Mar-19-2010 15:15:50 PDT   | Watch this Item

I Am King is the new fragrance for men by Sean John which was released in limited supply last weekend; it follows up from the huge success of the “Unforgivable” cologne which was one of the best selling fragrences in the United States last year.

I Am King features a mix of rather unusual (and expensive) ingredients including a proprietary Imperial French berry note, premium Champagne and cooling Mediterranean water.

The cologne will be available nationwide February 2009, but if you can’t wait, there are tons available still on eBay; check below for some of the best bargains.

Buy I Am King – Latest Offers

^ I AM KING OF THE NIGHT ^ SEAN JOHN Cologne 3.4 oz EDT US $64.95 Auction Ends: Monday Mar-15-2010 3:06:30 PDT   | Watch this Item

I AM KING BY SEAN JOHN for MEN 3.4oz EDT SEALED US $20.99 (0 Bid) Auction Ends: Monday Mar-15-2010 5:44:42 PDT   | Watch this Item

I AM KING by SEAN JOHN COLOGNE MEN 3.4 OZ New & Sealed US $21.99 (0 Bid) Auction Ends: Monday Mar-15-2010 6:53:27 PDT   | Watch this Item

I Am King by Sean John 3.4oz 100ml EDT Cologne *SEALED* US $11.50 (2 Bids) Auction Ends: Monday Mar-15-2010 7:26:44 PDT   | Watch this Item

I AM KING BY SEAN JOHN 3.4OZ EDT SPRAY US $10.51 (5 Bids) Auction Ends: Monday Mar-15-2010 9:10:08 PDT   | Watch this Item

Royce is on his grind again.

This new track was produced by the legendary DJ Premier, while the video was directed by Rik Cordero who also produced the videos for Memories (Joell Ortiz), Sly Fox (Nas) and Never Have 2 Worry (Snoop Dogg), so you already know it’s tight.